Learn how businesses build customer loyalty through personalized. Relationship marketing is a marketing approach that involves building relationships with customers. A main goal of relationship marketing is to encourage customer loyalty.
Relationship marketing focuses on meaningful connections and personalized experiences, which has emerged as a powerful strategy for businesses looking to cultivate loyal and satisfied. Relationship marketing extends to include inbound marketing, a combination of search optimization and strategic content, public relations, social media and application development. What is relationship marketing in simple terms?