The new collection presents four optical and sun styles that combine advanced engineering with timeless. 2024 japan eyewear awards, hosted at ioft tokyo, celebrating innovation and advancements in design excellence, technology, and craftsmanship. In this teftalk interview, we meet drew opperman of dita.
Founded in 1995, dita reinvented eyewear by transcending its conventions, creating a discreet luxury with product ranging from bold character frames to new. Their brand ambassadors include prominent sporting figures who personify the dita ethos, always pushing limits and achieving greatness. With her opening speech, mido president lorraine berton kicks offan edition that promises to be full of surprises and opportunities.