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Political parties in india are increasingly leveraging the influence of celebrities, particularly from bollywood and cricket, to shape political discourse and influence voter. From influencing consumer behavior to contributing to political discourse, celebrities wield significant power in today’s society and hold a unique position of influence. The audience needs to differentiate between reality and entertainment, and celebrities need to exercise their influence responsibly.
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In this paper, using twitter data from 1432 sportspersons and entertainers and their engagement with the 1000 of the most followed ruling party and opposition politicians from india, we. Introduction in india the bollywood celebrities are considered to be the highly influential people whose actions and lated by wide audiences, even it is just like the other religious idols. The study aimed to investigate the impact of celebrity endorsements on public perceptions and behaviors associated to environmental sustainability, as well as the role of.
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Explore the impact of indian celebrities like amitabh bachchan, priyanka chopra, and shah rukh khan on fashion, media, and society.
But the use of influence on social media to mobilise voters is just one example of the way celebrities play an increasingly important role in indian politics. When people who represent national pride talk about mental health, it validates the experiences of millions of everyday indians who feel unseen in their struggles. Media literacy education can enable.
